Street Daze

Sometimes there is nothing like going back to your old neighborhood, walking down the streets you remember from your childhood. You often find yourself as you once where, remembering your dreams your passions that fire. The dream you had of running your own business, being your own boss. The passion that that would keep the pen to the paper or the ball in your hand. The fire burning at all times of the night keeping your eyes open fearing if you blink you might miss something. Street Daze allows FRESH to go back to remember and take our audience with us.

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Back in The Day

With the current wave of information it is easy to pick up the current trend. The ease has cost the culture of art, fashion and music. With our “Back in The Day” shoot we look to reach back through the decades and pull back the influence. FRESH looks to couple the past influences with our own interpretation. Looking not to become a carbon copy but a step in a natural progression forward, giving the future something they also can be inspired by.

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One Of A Kind

As financial hardship hits us we are forced to bring back creativity and originality to create styles, art and influence the culture that surrounds us today. FRESH has always had its own sense of originality with a creative way of getting those styles on a low budget. The project that we put together was a thrift hop (which is going from one thrift store to another) were we  filtered through the stores to find those rare one of a kind pieces and turn them into a FRESH style.

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Fli Pelican/Da Internz

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